You are NOT who you think you are.

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When we are born our identity, at it’s most fundamental, is defined by our gender, a date, a place and our parent(s). Perhaps, added to this, comes our biometrics, our race and even a name. After that things start getting more complicated on a daily, monthly, yearly basis until, in our adult years as our social interactions increase, our identity is defined by a huge volume of detailed data which would fill a large filing cabinet.

The way this data is maintained, updated, accessed and used (or abused) in itself affects our ever evolving identity, our persona, for good or bad.

Historically, identity data was held by church, state and the individual. During the 20th Century, enabled by technology, this mushroomed to result in an average of 1,000 data controllers spending millions collecting information about the average individual and, inevitably, mistakes have been made.

Whether these mistakes are trivial or significant, inconvenient or malicious, the result is that to many people and organisations ‘you are not who you think you are’.

You are the sum of what you are, what you have and what you know. These define your physical being, your assets and responsibilities and your mental abilities. Of course these attributes can be further segmented to a highly granular level of detail and this is precisely what has happened resulting in 1,000 different filing cabinets (databases) tracking every movement, purchase and comment you make – every year, month, day, hour.

So, to many people and organisations today ‘you are who they think you are’ and they act accordingly –that is the crux of the problem.

·         Your detailed information held on 1,000 different databases – and growing.

·         Likely that your data is out-of date, inaccurate, incomplete and inappropriate

·         Difficult and expensive for you to find, access, check and correct your data

·         Your data increasingly at risk of being sold, cloned and/or stolen and abused

·         Mistakes result in financial and/or reputational loss to you, the individual

Fighting fire with fire, you need to use technology to redress these issues created by technology albeit that the original responsible intention was to ‘make life better’.

·         Your identity and detailed information maintained and stored on your secure database accessible to you ‘any time, any place, any where’.

·         You have a complete record of what data you have shared with whom and for what reason.

·         Your data is only shared with organisations with whom you wish to interact ‘under your control, with your consent, for your benefit’.

But, resolving these issues is not enough – you want to turn liabilities into assets, risks into opportunities, losses into profit.

Your details are at risk because they have value and, at the moment, beyond some reward points, you are getting none of it.

Now ‘you are who you think you are’ – what you are, what you have and what you know has even more value. It is up-to-date, complete and, with your consent, available to appropriate organisations who can respond with relevant information and services to meet your requirements ‘to your benefit’. Your accurate information is your asset. It has value whether divulged anonymously or attributed, as an individual or as an aggregated database, for single use or continual access. Organisations will pay you for your permission to access this valuable information ‘under your control, with your consent, for your benefit’.

Life’s better when you are in control – PAOGApeople are in control.

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