Are you happy to read that Tesco track the shopping habits of 16 million families across Britain? That's one in two households providing 6 million transactions a day revealing such information as whether they have a baby, a pet or can't cook. Would you like a copy of the data they 'harvest' from your Clubcard transactions?
Your data is sold to companies such as Coca-Cola, Nestle and Unilever? Did you agree to that? Do you receive any of that fee?
And who do they sell it on to? Does it surprise you that the personal information of the average UK adult ends up being stored in over 1,000 data silos around the world? Is it any wonder that your data ends up in the wrong hands who, at best, can bombard you with spam and junk mail or, at worst, impersonate you causing financial and reputational loss?
If you would like to believe that 'the customer is king' then you need to take back control and responsibility for your personal information. Your Personal Information, secure 'under your control, with your consent, for your benefit'.