It’s not YOUR relationship to manage

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Good article in CRM magazine quoting Doc Searls and Iain Henderson promoting the benefits of 'user driven' VRM to the CRM community.

PAOGA are moving up to TRM (Trusted Relationship Management) to extend the reach beyond the vendor/consumer to all relationships and to address the concerns of individuals about privacy as well as supplier concerns about authenticity and accuracy with 'legal certainty' over online communications, document exchange and transactions.

More Trust results in More Business equals More Money.

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