“Mr. Schmidt is a believer in targeted advertising because, simply, he’s a believer in targeted everything.”

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This is a comment by Holman W Jenkins Jr in his recent interview of Eric Schmidt, CEO of Google in the Wall Street Journal talking about their 'Search for the Future' and YOU are the target!
Michael Hanlon of the Daily Mail covered this in his article 'Google's boss, hypocrisy and the death of privacy'. Something has to be done.

We believe that privacy is important and propose an alternative scenario for the future in which YOU hold, maintain and share your data under your terms and conditions – Trusted Relationship Management.

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