Social Prophecy

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We have long been concerned about the issues of privacy and confidentiality on the web as a skim through my old blogs will attest. At that time neither individuals, businesses nor government recognised this as an issue – indeed, individuals were pouring out detailed personal information to anyone who asked, companies were collecting, harvesting and buying as much personal information as they could get hold of, and governments wanted to know as much about their ‘subjects’ as any ‘big brother’ would want to know about his siblings. Then the media started running stories and programs about the international wholesale market for personal information and the implications of ‘identity theft’ for individuals. The emergence and rapid growth of Social Networking exacerbated the risks for those who had been cavalier with sensitive information. The Financial Market crisis of 2008 signaled a tipping point resulting in words like Trust, Privacy and Relationships (personal and professional) reappearing in day to day language. Oft repeated quotes, such as “Privacy? There isn’t any – get over it!” were ridiculed – we subscribe to Sir Tim Berners-Lee’s quote “It’s mine – you can’t have it. If you want to use it for something, then you have to negotiate with me. I have to agree, I have to understand what I’m getting in return.”

Last week PAOGA participated in a workshop exploring interoperability between VRM (Vendor Relationship Management) and CRM (Customer Relationship Management), chaired by Iain Henderson The Customers Voice at the Innovation Warehouse in London. Others attending included David Alexander Mydex as well as Phil Windley, Drummond Reed and Doc Searls from the US.

You will see from Doc’s link that he is promoting his latest book (yes – a real hardcover book in which he kindly wrote a message on the title page for me) following the huge success in the professional market of The Cluetrain Manifesto, originally published in 2000. This got me thinking about other books that have prophesied the results of technological development using fiction, faction and non-fiction.

Different times, different viewpoints, different outcomes.


We are striving to deliver The Future according to Doc – The Intention Economy


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