Archive | Personal Information Management

Five steps to thriving in an experience economy – How can TRM contribute?

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I have extracted some points raised in Shaun Smiths’ article at mycustomer.com which will be addressed by organisations that adopt a TRM (Trusted Relationship Management) approach to their customers. Research from IBM found that companies that are successful in creating both an emotional and functional bond have much higher levels of retention and also cross […]

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Internet of Subjects – July 5th

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'Your Personal Data is Yours' would be my strapline but, at the IoS Forum at Savoy Place, the objective is the same. I will be presenting how PAOGA PIMS (Personal Information Management Services) can extend and enhance current CRM systems to deliver TRM (Trusted Relationship Management) providing 2-way conversations between subjects, that's you and me as individuals, and […]

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Simply not acceptable.

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Just in case you are still sitting on the fence about how to vote today, here is an extract from an article on mycustomer.com which trashes all of the present governments promises about respect for individuals privacy. As patients medical information go online, the Information Commissioner's Office (ICO) has revealed that the NHS is responsible for […]

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Erasing David

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In case you missed broadcast on More4 then have a look at Toby Stevens of the Enterprise Privacy Group excellent blog post on this 'scary' documentary. As individuals we appear to be unaware of the implications of spraying our personal information around without any controls or benefits. The documentary showed the extreme example of Dave's attempt at complete anonymity […]

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It’s not YOUR relationship to manage

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Good article in CRM magazine quoting Doc Searls and Iain Henderson promoting the benefits of 'user driven' VRM to the CRM community. PAOGA are moving up to TRM (Trusted Relationship Management) to extend the reach beyond the vendor/consumer to all relationships and to address the concerns of individuals about privacy as well as supplier concerns […]

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ICO gets more teeth.

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Delighted that respect for an individuals' personal information is being taken increasingly seriously. See article in The Register. Let's hope that the ICO have the necessary resources to enforce it. Legal compliance and risk of serious financial penalties (£500,000) is a powerful driver to raise the issue of embracing TRM (Trusted Relationship Management) at board […]

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Personal Information Management Services and Marketing

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Alan Mitchell in Marketing magazine proposes 'Reinventing Marketing: Six Killer Issues' which, he suggests, need to be addressed and marketing techniques reassessed and reinvented. Personal Information Management Consumer Decision Making Brands as Information Services Touchpoints Marketing and Market Metrics Value Propositions Lecturers in Marketing at Universities take note! It is about Relationship Management

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The Data Deluge

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A very interesting report in this weeks Economist: Data, data everywhere.You can order the full 14 page report by email at rights@economist.com but here are a few extracts pertaining to our particular focus on Personal Information Management Services (PIMS). "This [data management and analytics] industry is estimated to be worth more than $100 billion and […]

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