Archive | TRM

Internet Not Trusted

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A report last year from the Office of Fair Trading (OFT) appeared at BBC News Almost a third of internet users are not shopping online because they do not trust the system. Personal security was high on the list of concerns."Online retailing is the future for many businesses and increasingly important to the economy," said OFT […]

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“Mr. Schmidt is a believer in targeted advertising because, simply, he’s a believer in targeted everything.”

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This is a comment by Holman W Jenkins Jr in his recent interview of Eric Schmidt, CEO of Google in the Wall Street Journal talking about their 'Search for the Future' and YOU are the target!Michael Hanlon of the Daily Mail covered this in his article 'Google's boss, hypocrisy and the death of privacy'. Something has […]

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You are being Tracked and Targeted online!

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An article, The Web's New Gold Mine: Your Secrets, in The Wall Street Journal last week reveals a growing industry collecting and selling your online activity and interests to advertisers. Consumer tracking is the foundation of an online advertising economy that racked up $23 billion in ad spending last year. Tracking activity is exploding. Researchers at […]

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Five steps to thriving in an experience economy – How can TRM contribute?

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I have extracted some points raised in Shaun Smiths’ article at mycustomer.com which will be addressed by organisations that adopt a TRM (Trusted Relationship Management) approach to their customers. Research from IBM found that companies that are successful in creating both an emotional and functional bond have much higher levels of retention and also cross […]

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Violent Agreement Breaks Out at IoS Forum

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Serge Ravet, CEO of EIfEL, prefaced the Eifel Learning Forum with the inaugural Internet of Subjects Forum to an international audience in London yesterday.  The plenary presentations were made by Sampo Kellomaki, Chief Architect at Symlabs, Graham Sadd, Founder & CEO of PAOGA (read interview) and Paul Trevithick - Founder of Higgins Project and CEO of Azigo. Sampo, […]

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Internet of Subjects – July 5th

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'Your Personal Data is Yours' would be my strapline but, at the IoS Forum at Savoy Place, the objective is the same. I will be presenting how PAOGA PIMS (Personal Information Management Services) can extend and enhance current CRM systems to deliver TRM (Trusted Relationship Management) providing 2-way conversations between subjects, that's you and me as individuals, and […]

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It’s not YOUR relationship to manage

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Good article in CRM magazine quoting Doc Searls and Iain Henderson promoting the benefits of 'user driven' VRM to the CRM community. PAOGA are moving up to TRM (Trusted Relationship Management) to extend the reach beyond the vendor/consumer to all relationships and to address the concerns of individuals about privacy as well as supplier concerns […]

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ICO gets more teeth.

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Delighted that respect for an individuals' personal information is being taken increasingly seriously. See article in The Register. Let's hope that the ICO have the necessary resources to enforce it. Legal compliance and risk of serious financial penalties (£500,000) is a powerful driver to raise the issue of embracing TRM (Trusted Relationship Management) at board […]

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