Archive | VRMUK

The Data Deluge

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A very interesting report in this weeks Economist: Data, data everywhere.You can order the full 14 page report by email at rights@economist.com but here are a few extracts pertaining to our particular focus on Personal Information Management Services (PIMS). "This [data management and analytics] industry is estimated to be worth more than $100 billion and […]

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Extracts from Jan 2010 Information Commissioner’s e-newsletter

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Just in case any organisations, big or small – public or private, still think that they can be cavalier about individual's Personal Information, these few extracts may convince you that you need to embrace the 'user-driven' principles of VRM immediately. Monetary penalties of up to £500,000 could be levied on businesses and other organisations that […]

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VRM – Trust Matters

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MyCustomer.com publishes the second half of Doc Searls predictions and emerging forms of VRM but I couldn't resist adding a few to his list. As a long term advocate of VRM (or SRM as I used to call it back in the last century) I fully agree with Doc and the ProjectVRM core principle of ‘user-driven’. However we at PAOGA prefer ‘user’ […]

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Translucence and Selective Disclosure

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The PAOGA proposition, protecting an individual's Personal Information, has not changed from Matt Mower's writeup over 3 years ago which I came across recently. What has changed is: Consumer attitude to data abuse. Organisations (public and private) attitude to the costs and risks associated with 'holding' personal data. The emerging 'user-driven' VRM (Vendor Relationship Management) community. Cloud […]

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Every little bit of data helps Tesco rule retail

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Are you happy to read that Tesco track the shopping habits of 16 million families across Britain? That's one in two households providing 6 million transactions a day revealing such information as whether they have a baby, a pet or can't cook.  Would you like a copy of the data they 'harvest' from your Clubcard transactions? […]

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Market Research Conclusions

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There is an emphasis in the marketing literature on data-mining as a facilitator of customer-centricity and competitive advantage. It is tempting to assume that benefits flow automatically to both buyers and sellers from ICT solutions (indeed the term ‘solution’ is axiomatic). This study examined the concepts of trust and trustworthiness in the e-commerce environment in […]

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SAFE IN THEIR HANDS?

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CONSUMER CONCERNS ABOUT DATA PROTECTION IN THE E-COMMERCE DOMAIN  ABSTRACT: Introduction to the 40 page results of the academic research carried out in 2009 which is under review by an academic journal. E-commerce continues to expand, but there is evidence of increasing unease amongst consumers over vendor commitment to data protection. This paper investigates consumer […]

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