I am grateful to Luke McKeever, CEO of Portrait Software, for bringing The Edelman Trust Barometer video to my attention. It should allay any doubts that you, as a public or private organisation, may still have about the significance and value of Trusted Relationship Management.
Tag Archives | Trust
Just in case you are still sitting on the fence about how to vote today, here is an extract from an article on mycustomer.com which trashes all of the present governments promises about respect for individuals privacy. As patients medical information go online, the Information Commissioner's Office (ICO) has revealed that the NHS is responsible for […]
In case you missed broadcast on More4 then have a look at Toby Stevens of the Enterprise Privacy Group excellent blog post on this 'scary' documentary. As individuals we appear to be unaware of the implications of spraying our personal information around without any controls or benefits. The documentary showed the extreme example of Dave's attempt at complete anonymity […]
Good article in CRM magazine quoting Doc Searls and Iain Henderson promoting the benefits of 'user driven' VRM to the CRM community. PAOGA are moving up to TRM (Trusted Relationship Management) to extend the reach beyond the vendor/consumer to all relationships and to address the concerns of individuals about privacy as well as supplier concerns […]
Delighted that respect for an individuals' personal information is being taken increasingly seriously. See article in The Register. Let's hope that the ICO have the necessary resources to enforce it. Legal compliance and risk of serious financial penalties (£500,000) is a powerful driver to raise the issue of embracing TRM (Trusted Relationship Management) at board […]
Watch Craig Newmark's video, the founder of Craigslist, identifying the necessity and inevitability of Trusted Networks on the web. TRM (Trusted Relationship Management) is what PAOGA has been developing and will be launching this year.
There is an emphasis in the marketing literature on data-mining as a facilitator of customer-centricity and competitive advantage. It is tempting to assume that benefits flow automatically to both buyers and sellers from ICT solutions (indeed the term ‘solution’ is axiomatic). This study examined the concepts of trust and trustworthiness in the e-commerce environment in […]